Tim Hortons restaurant introduces new “Balanced Options” nutrition platform

Fit for Life

(PRNewsFoto/Tim Hortons) (PRNewsFoto/Tim Hortons)

By Wire News

OAKVILLE, ON >> Tim Hortons is launching a program to help inform guests in Canada and the United States about the wide range of balanced menu options available at its restaurants.

Balanced Options is a multifaceted initiative featuring new U.S. and Canadian websites (www.timhortons.com/Nutrition in Canada andwww.timhortons.com/USNutrition in the United States) with a revamped nutrition calculator, a new Canadian advertising campaign, titled More Good to Love, an ambassador program with professional hockey player and mom, Hayley Wickenheiser, and Toronto native and professional basketball player, Tristan Thompson.

“As one of North America’s largest restaurant chains, we have a responsibility to provide our guests with balanced menu options, and to provide comprehensive nutritional information for all of the choices available. We believe balance is an important part of living well. Eating well and sometimes treating yourself go hand-in-hand in a balanced lifestyle,” said Tammy Martin…

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